It was great to attend the HIA Awards in Cairns & Townsville
Allcorp are once again the Gold Sponsor for these events
October has been another busy month. Not only did we produce 8 class leading digital marketing products for our valued clients, we also managed to do our part and get involved with both the HIA Awards in Cairns and Townsville, the latter being elongated at the end for the NQ HIA Awards.
We started at the Cairns HIA Awards which were held at the Pullman Cairns International. All up there were more than 250 people in attendance and, as a top tier sponsor of the event, we were privileged to hand out many awards and shout everyone drinks, of which many were consumed!
We saw the usual talent being recognised here and also some newcomers to the industry who are producing some fantastic work.
From here, the winners of the Cairns awards are now entered into the NQ award categories.
Allcorp then travelled to the Townsville HIA Awards held at The Ville Resort-Casino.
The Townsville HIA Awards were in two halves, the first half being the same award categories as those presented to the Cairns businesses earlier. After the initial Townsville awards the event took a break and moved onto the NQ region awards. This put the Cairns & Townsville winners together into a semi-final type award ceremony.
It was so great to see so many Allcorp clients receiving the recognition they deserve and we were honoured to be part of the celebrations once again. We’ve already committed to a higher level of support for both the Cairns & Townsville awards in 2024.
There will now be an Australia-wide final award night where the winners of the NQ awards are put in competition with the rest of the country and we hope to see some of our local business clients take home the ultimate top honours, as they always do.
New logo designed November
- Bruac Design, Brisbane
New logo designed October
- Project Ultra
New logo designed October
- Blocked Sewerage Solutions
New logo designed September
- Prime Time Plastering, Cairns
New logo designed September
- Boat Wrapping Specialist, Cairns
Branding package designed March
- Andrew's Custom Cabinets
Google Partners Cairns & Townsville
- Since 2015
Helping business find their digital audience for more than 24 years
Let our experience be your most valuable marketing asset
Established in 2000, Allcorp has been honing our skills in digital marketing to now stand as the industry benchmark. As a company who is forever learning and exploring within our field of expertise, we aim to always be delivering a relevant product. We do this by changing to suit digital marketing trends.
While the heart of any digital marketing is and always has been a company website, there exists an ever changing and evolving way to market a website. From SEO & Google Ads to the rapidly growing YouTube advertising space, we aim to deliver the right product to suit our client needs. More importantly, we aim to deliver the right product to connect our client with the correct audience.
These days we have much more insight into the accurate selection of potential clients to whom we want to advertise. For example, we are now able to control audience segments by choosing demographics, gender, age, location, interests, household income, parental status and more.
With this level of control concerning who sees our client’s advertising, we have the resources to maximise client return in the form of highly relevant potential clients. By focusing our attention and client budget to this audience standard we minimise on waste whilst delivering the highest potential viewing candidate.
While many of the digital marketing industry changes are well documented and clear with their usage guidelines, there are some avenues of change which are only evident after experimentation. At Allcorp we are always exploring options outside of the normal fundamentals to help us provide a better suite of products and knowledge to our clients.
If you are a business owner who is interested in aligning yourself with a digital marketing and advertising partner who can offer class leading advice, products and services backed by a reliable and long term team of professionals, you’ve come to the right place.
A successful business adapts to marketing change!
Allcorp are bringing the latest technologies in marketing to help our clients adapt to these changes.
Our long term client, Bruce Belcher's Daintree River Cruises, has been operating on The Daintree River since the year 1987. Local owners Bruce, Zona (and Son) Griffith Belcher have been dealing with Allcorp since the year 2010. How things have changed in the last 13 years when it comes to business marketing. And not just any business, a leading and integral tourism business, located in the Heart of The Daintree National Park, considered the oldest living rainforest in the world (approx. 135 million years), a destination that has over 400,000 annual visitors.
Bruce Belcher Daintree River Cruises continue to truly adapt to the new realm of modern digital marketing and are still maintaining this aspect in the year 2023. Originally printed brochures and adverts in the local newspaper used to be the way to promote their business. What we do today is as simple as ‘Googling it’ and booking online.
The owners at Bruce Belcher's Daintree River Cruises still commit to a marketing budget, but towards different things that are current and bring a higher yield. Their main source of marketing today is their website, Search Engine Optimisation and Google Ads marketing. They are now moving into a new dimension with a custom video production advertisement feature which is being positioned into YouTube marketing. All of these services they have are being provided by Allcorp as we adapt and bring in new services to better serve our client needs.
Bruce Belcher's Daintree River Cruises' new ad exposure on the YouTube streaming giant now allows them to tell their story in the form of a 60 second ad to the entire world - “Come to the Daintree, and don’t forget to book online!”
Along with the existing Allcorp services which we provide them, they have also adopted our latest way of analysing their data through Google Analytics 4. Today, they can see a whole new aspect of how customers interact with their business online and even what each interaction has cost them. GA4 allows the team to monitor where they spend the majority of their marketing budget. Since they swapped all their marketing spend to a digital platform with Allcorp, we monitor everything with every click their audience interacts with on their website (even before entering the website).
The GA4 report we provide to Bruce Belcher's Daintree River Cruises shows the most important things they want to know about where their marketing budget goes. Among the data are volume of website visitors and users of the site and it was pretty cool to see there was a lot of website referrals from leading tourism legends such as AustralianTraveller.com, TropicalNorthQueensland.org.au and Escape.com. GA4 tells us how long these visitors spent on the website, where they exited the website, where they came from and even what keyword they searched for to arrive at the originating website. GA4 monitors what pages are more popular and exit pages once your website is closed; we track the last conversion interaction which generally always ends up being a phone call, e-mail or online booking thanks to our online booking functions.
Do you see your efforts in your marketing paying a return?
Let us help you understand how you measure the benefits of where your marketing budget goes with Google Analytics 4 reporting and analysis.
Contact Allcorp for a free consultation to learn more.
SEO may not be that important for your website.
SEO is great, but where does it rank on your marketing to-do list?
We’ve heard a lot of clients notifying us that they have been approached by third party businesses who have a sales team predominantly spruiking the advantages of SEO, or Search Engine Optimisation.
At Allcorp we love SEO and think it is an amazing way to effectively tune a website to be more friendly in Google organic search for selected key words and key phrases. In fact, Allcorp represent the most experienced SEO provider in the North Queensland region and what our web experts have discovered over the last 24 years of honing their SEO skills, is that there are always new possibilities, techniques and strategies to get the most out of it.
But SEO can be quite expensive and in certain circumstances this same budget can provide a better ROI if used in other niche areas of digital marketing. After all, there’s lots to do if you want to do everything in the digital marketing spectrum, from pay per click/view ads, to video marketing, social media marketing, website development and design and lots more.
If you are considering SEO on your website, have a free chat with one of our team to weigh up the pros and cons of performing SEO work on your site and then comparing these pros and cons with other digital marketing services to see where your money will go the furthest.
There’s no point spending thousands of dollars per year to raise your organic Google search ranking three places when that money could have reached a wider audience if used for other forms of digital marketing.
At Allcorp we look at the whole picture and propose informed strategies to help businesses get the best return on their digital marketing investments. SEO is an amazing strategy, and in most cases can provide great benefits, but it’s better to look at how this weighs up against other digital marketing options to ensure you aren’t spending unnecessarily.
It’s also a great idea to Google your own business to see where it performs without SEO in place. You’d be surprised how a well-engineered and designed website will stand on its own two feet and rank above the competitors.
If you need any more assistance with SEO and any other forms of digital marketing then speak with one of our local team today. We’ll help you look at the bigger picture and analyse your digital marketing as a whole and then make suggestions as to what is the best strategy for your business.
Have you thought about advertising on YouTube?
Did you know that by choosing Allcorp to manage your YouTube advertising gives you a better Cost Per View? (And the CPV is usually measured in cents, not dollars!)
In 2006 Google purchased YouTube for $1.65 billion (USD). If you can remember back to this time, Google were attempting to take dominance of online video streaming and sharing with their Google Video products. It’s clear now that YouTube were the king of this realm as the Google Video product was dropped and replaced by the newly purchased YouTube.
Google have a knack of predicting the future sometimes, and we stress the word sometimes here as some of us remember Google+, and while YouTube wasn’t a big money generator at the time, it’s turned into quite the beast.
To give an idea of how big YouTube has become think of some numbers. Start with ¼ or 25%, these numbers represent the total number of people on our planet who use YouTube each month. There are over 2,600,000,000 users of YouTube and the only way you can watch YouTube ad free is to subscribe to YouTube Premium. Here’s the great news, of all the monthly YouTube audience, only 50,000,000 have opted to subscribe to YouTube Premium. It sounds like a lot, but it’s just 1.9% of all users. This means that 98.1% of YouTube users are watching ads.
Why is it beneficial for a local business to advertise on YouTube?
As the original Google Partners to the North Queensland region, Allcorp are already highly experienced in setting up YouTube campaigns. We can advertise your business as a sponsored advertisement, usually as a 30 second ad placement, within a YouTube video that a user is watching.
The user that we place the ads in front of aren’t just random people from anywhere. Our Google portal into YouTube allows us the ability to only show your advertisement to the people we want to. We can choose from many variables such as gender, age, location and even whether we are advertising to people with children or not. Even better, YouTube has managed to build a database on what income its users earn, so we can target people based on their average household income as well.
For example, we might choose to run the YouTube ads for a Townsville Botox clinic only to females, aged over 30 years old, without children and with a yearly income of over $150k. This obviously isn’t reaching every possible client, but we’d be fishing in a pond of potential customers that has a higher likelihood of converting into a sale.
The best thing about advertising on YouTube with an experienced Google Partner like Allcorp is that we can achieve a Cost Per View (CPV) for mere cents. Our clients find they are getting 20,000 – 30,000 views per month on a modest monthly budget.
Even better, none of our YouTube advertising services are contracted. You can raise or lower your budget at any time, or even pause or cancel your ads without penalty and at any time.
We recommend every business owner investigate the power of YouTube advertising by reaching out for an obligation free consult with our Account Managers Peter & Tiffany today.
What's the difference between a website designer and a website developer?
These two professions require 2 uniquely different personality types and fit a very left brain/right brain distinction.
At Allcorp we produce more website projects annually than any other local business, so we work with many experts in the website design and development industries. Working with the most experienced people in these fields helps us to shine a light onto the differences between the two professions.
A website designer is exactly what it says on the tin. They design websites. Having a capable website designer working on your project is essential as this is the person responsible for ensuring everything looks great. A website designer has to have some basic coding skills if they are going to be able to do their job properly. There's no use being a great designer without the ability to use the tools that make the design.
A website designer will design everything you see on a website. A website is made up of the assets of images and text and the website designer also has to design these assets. All of these design assets then need to be positioned on the screen so the design maintains balance and design credibility.
Where it gets complicated is that they also have to arrange these assets on screens that are of many different sizes and dimensions such as on computers, tablets and phones. Being able to hold a design together when it changes from landscape to portrait, big screen to small is where the skills of a website designer really shine.
The website developers we work with at Allcorp use their skills, and these guys represent the most skilled developers in the country, to develop custom coded solutions to the more advanced functions a website can provide. At Allcorp, our developers mostly work on tailored eCommerce functionality and Content Management Systems, or CMS for short.
We have many customers who want to sell their products online, but they each have unique requirements for many of the inherent variables. Whether this be by the way they calculate freight, the postage options, click and collect functions or even handling delivery of software at sale electronically. Whatever the requirements, we prepare a brief of how our customer wants their website to function and then our developers set about writing all of the code to make it work
A CMS is a program that is specifically designed to allow a website owner to manage various components of their website via a secure administration login. A custom CMS involves our website developers to implement pathways between this interface and the assets within the site that we want to gain access to for modification.
Allcorp are both website designers and website developers
At Allcorp we've been leading the industry in both website design and website development for over 24 years. We have worked on thousands of projects and operate in a niche where no one else really offers the same level of professional services under the one roof.
At Allcorp we specialise in producing a custom design and development solution that is only limited by imagination. Not a website making service that is limited by the latest WordPress template.
Isn't it great to develop real working relationships over many years?
Congratulations to Tiffany Marcantelli who celebrated her 6th year with Allcorp!
We can't believe it's been more than 6 years already, but here she still is. Many of our clients will know Tiffany well as she is the conduit that connects clients with our production studio. She's the 'make it happen' member of our team and it's been great to work alongside her for all of these years.
Tiffany has been instrumental at helping us maintain our client communications and has also grown very knowledgeable about the digital marketing industry over the last 6 years.
Tiffany has also developed long term relationships with many clients and is a key contributor to our high client retention statistics.
Having Tiffany as a valued member of the Allcorp team for such a long time made us all think of the stable nature of our team. Bril, for example, has been with Allcorp since the very beginning 24 years ago, Sherene started not long after 22 years ago, Peter started 20 years ago and Steve got involved as our developer 19 years ago.
With all of this longevity we've really developed great working relationships with our clients and it's great to have worked with local businesses who have passed the baton from one generation to the next; we've even seen a few third generation family business handovers.
With new faces becoming involved with the Allcorp team last year such as our videographer Dave Starr and our Wildly Creative designer, Lisa Davis, we're looking forward to continuing to develop our client relationships over the coming years.
Allcorp welcomed to the grand opening of the brand new offices at Field Construct
Team Allcorp were honoured to be invited to mix with the business leaders of Cairns
We first met the team behind Field Construct when we designed their website in 2021 right after they had completed the $28 million rejuvenation and redesign of the Cairns Esplanade Dining Precinct. When Field Construct take on a project you can bet it'll be big, and also very good, as their awards trophy cabinet displays.
Outgrowing their old offices with their business booming, they completed the construction and fitout of their impressive new offices early this year and have just finished moving in. Field Construct seem to land all of the impressive construction projects in this region and it's no surprise that the business, under the leadership of their Director, Richard Field, is now the leading force behind the impressive and exciting new Screen Queensland Studios: Cairns.
At $12.6 million, it's no small project, and it was interesting to hear the team at Field Construct talk about the challenges, innovations and successes that this huge 6,500 square metre project on the old Bunnings site has encountered.
It was great to be surrounded by so many business leaders in our community at this opening. It was also great to be the digital marketing provider to so many that attended. We couldn't go 5 minutes without bumping into a client and having a chat. There were so many familiar faces from the building and construction industry that rely on Allcorp for all their digital marketing.
A big thank you to Field Construct for inviting us and we're looking forward to properly showcasing the new Screen Queensland Studios: Cairns project on their website. With the building being so huge, we're keen to collect great new video assets to add another element of great digital marketing exposure.
When it comes to scoring the big projects, it pays to have every element of your business perfect, including your website. Give us a call if you want an award winning project website design to help your business succeed.
So many experts, so little experience
Listening to digital marketing advice from amateurs could be dangerous
The digital marketing gang have been busy imparting their wisdom across various platforms this year and some of the things they are saying are just plain wrong. It seems anyone can lose their job as a salesperson for a defunct media organisation and without actually studying or learning anything about the digital marketing and website design landscape, can start sprouting their advice from their self appointed pedestal.
We've seen a lot of these agencies offering advice and even holding workshops to mentor and advise businesses of the correct course of action when it comes to their marketing. We can see that what they are saying is inaccurate and misleading, but they are wanting to seem like a dominant force in the local industry here in North Queensland.
Our advice as the most experienced company to provide digital marketing services here in Cairns & Townsville, is to ask to see some of their work as proof that they know what they are talking about. The one thing we've noticed is a self-appointed digital marketing expert like those from the new, shiny local agencies, don't actually do any work. They sure like to talk about how good they are, but when you look at what projects they are doing, there are none.
If you have someone lecturing you on how a profession works and what is the correct way to do something make sure they can back up their claims with real world experience and successful outcomes in their field. If an agency says they are experts in SEO, Google Ads or website design, see what they are actually producing in these categories.
We saw one young agency flexing and shouting about how good they are at what they do, only to find that the biggest contribution they supplied to the local marketing industry for all of February was to design and print an A frame sign.
Be careful with expert agencies with no credibility to their name. Ask to see examples of their work and successes. If they can't show anything it's because they aren't actually doing any of the work in the field in which they are claiming to be experts.
The following information contains 9 new projects we have been working on in February. All of these projects are digital marketing projects such as website design, search engine optimisation and Google Ads marketing campaigns. The reason why you can listen to the advice given by us at Allcorp is because we are the most experienced in this field and we can back that up with real world examples of our successful outcomes.
Thanks for making us the number 1 digital marketing company in North Queensland for 24 years
Our 23rd birthday and outstanding client retention prove we must be doing something right
As you can see from the following website launches for January, we arrived back at our desks after the holidays and immediately got 10 websites produced. We haven’t really had a chance to come up for air, so apologies for missing the Happy New Year messages.
Of the websites we’ve produced this month a lot of them are redesigns of existing client websites. At Allcorp we take customer service very seriously and we always go the extra mile to ensure our clients are happy with our services.
We’ve even got clients who have been with us for the whole 24 years we’ve now been in business. By retaining our client base and also growing it at a swift pace shows that we really are the right choice for businesses looking to successfully market themselves.
While we started off as a website design company, we’ve grown and adapted to now offer the full suite of quality products that make it possible for our client base to get everything they need under the one roof.
Along with our class leading website design we also provide copy writing, photography, videography, Google Ads, Search Engine Optimisation (that actually works), YouTube advertising, graphic and logo design, advanced website development, custom app development and social media marketing.
With these services all being provided under one roof, clients have found that they don’t really need anyone else involved with their marketing because we do it all.
So a big thank you to all of our supporters and we look forward to welcoming new clients and further developing relationships with our existing customers. We’re sure you’re all going to love what happens this year.
Well that was a busy year!
Wishing all of our clients & future clients a safe and happy holiday
2023 marks our 23rd year as the leading digital marketing company in the Cairns & Townsville regions and what a year it was. As a company, Allcorp are always forward thinking and looking towards the future for the latest trends in digital marketing.
We’ve always remained true to our principles of making the digital marketing industry our own and guiding it through trends. We’ve never become lazy and resorted to pumping out bland WordPress or Wix websites from premade templates. We’ve always been developing the digital marketing industry to our own rules. And our own rules are extremely successful. Just ask our clients!
We’re grateful for our clients who have supported us along the way, some even from the very beginning back in the year 2000.
Over the last 12 months Allcorp have introduced the Cairns & Townsville business community to the latest and greatest advertising concepts. Whether this be with our always evolving website design and website development services, our Google Ads marketing services, for which we remain the original and most prominent Google Partner in the region, our provision of the highest qualified search engine optimisation products, commercial photography and videography, social media management and graphic design services, we’re always learning and improving to bring the best tools in the trade to assist local businesses.
Over 2023 we have also been taking the lead and assisting local agencies and even website providers from the rest of Australia, helping them improve their own products and services. Chances are, that if you had any sort of digital marketing produced by a local agency in 2022, we had a hand in getting the project completed. Whether this be by inspiration or direct mentorships to local agencies, we take the lead and guide the industry as a whole.
We’re looking forward to developing our partnerships with more local advertising agencies in 2023 and helping to shape the Cairns & Townsville digital marketing world further.
Thanks to all the great and wonderful clients we’ve met through 2022 and to all the businesses that have supported us for the last 24 years. 2023 will be a big year of more class leading products and new ideas designed to bring the latest in technology and design to North Queensland.
Until then, we wish all our clients a safe and happy holiday season and we look forward to being of service to you in the new year.
The Allcorp offices will be closed from today (December 16th) until Monday January 9th, 2023.
Ash and Michelle Moseley
All of these projects have been managed from start to finish by our local team. At Allcorp we are the local choice for professional website design.