New Cairns Google Ads campaign published August 2026
- Redlynch Cleaning Services
www.redlynchcleaning.com.au
Coming to us again this month to have their new Cairns website design project overhauled from their original 2022 website design was just the beginning of the overall services agreement we have with Redlynch Cleaning Services. They have already experienced working with our experienced designers twice now with their website design and development services. But being class-leading designers in the Cairns & Townsville region is only part of the professional services offered under the Allcorp umbrella.
Being the first company in all of North Queensland to become Google Partners and working with the largest client base in the region, we are also the most experienced digital marketers around and have an expert grasp on the Google & YouTube Ads environments.
Redlynch Cleaning Services wanted us to bring in leads and enquiries to their inbox via their custom-coded lead generation and online bookings portal. Predominantly working with commercial companies for regular office cleaning services, we were able to fine tune our Google Ads audience to reach the right audience.
There are many audience filtering options available through the Google Ads platform and the one that will provide the most benefit to our client is the demographic filtering of an audience based on their yearly earnings. With the conclusion that we want to find business owners, and also business owners who can afford their services, we can display our clients ads on Google Search and make them only available to the top 5% of earners in the Cairns region.
On top of this, we can further enhance the targeting of our Google Ads campaign by choosing the age group of people we want to show our ads to and we can even prioritise people within these demographic filters who have performed past Google Searches that express an interest in searching for a commercial cleaning company.
Today, we have a lot more power to choose who we market our clients to and using this level of control to set our individual audiences for each campaign we manage not only provides cleaner leads for our client but also helps them minimise the waste that could come from marketing to an irrelevant potential customer.
Cairns & Townsville's most experienced digital marketing team
