New website design, February
- Peach Constructions, Cairns
www.peachconstructions.com.au
Peach Constructions are a new Cairns website design who initially made enquiries after doing some research on the other building companies in the region. What they found when searching through the other building industry Cairns website design projects is that there was an underlying theme of many Allcorp websites.
As we are big supporters of the building industry with our HIA Partnership, we do work with many builders in Cairns and Townsville and, as Peach Constructions found, the Allcorp designed Cairns website design do tend to stand apart when compared to the WordPress templates that are being churned out by our colleagues.
This new custom coded Cairns website design has been designed to compliment the businesses corporate branding. We find this is always essential when we produce a new Cairns website design as the overall website appearance maintains reasonance with the style guide of the branding.
Our in-house copywriter also wrote the wording for the new Cairns website design and ensured to insert some search engine friendly keywords to help the website gain favour with Google Search Crawlers. These search crawlers have been instructed to visit the website every 7 days and they effectively read everything on the website including all of the code that sits behind the scenes.
We hide keyword elements in the website coding and also on the website backend coding to try and trick the Google Search Crawlers to think that the Cairns website design is talking more about particular subjects than it really is. This then favours the Cairns website design for search terms we are targeting, for example, Cairns Builder is a phrase used quite a lot.
Over the coming weeks we'll monitor the ranking of this new Cairns website design and then make the decision whether we perform the full SEO (Search Engine Optimisation) service. There are no rule books when it comes to SEO, the more experience one has with SEO experimentation is what sets a real SEO professional apart from someone who thinks installing Yoast in WordPress is SEO.
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