New website design, January
- RSC Diesels, Cairns
www.rscdiesels.com.au
RSC Diesels is another brand new client at Allcorp and we've been able to assist them with updating their very old and tired Cairns website design which was over 7 years old. 7 years in Cairns website design terms is essentially properly expired, with technology moving so quickly, it's easy to get left behind in only a few years.
Even worse, their previous Cairns website design was built on the template WordPress platform, something which professional website designers and developers tend to steer clear from due to the slow nature of the architecture and the inability to improve the designs of the lame preset templates. They are also much less Google friendly and often fall behind in search engine rankings as a whole. Not to mention the amount of times WordPress websites get hacked and compromised.
This new project for RSC Diesels is broken up into segments. We've commenced with this new Cairns website design that has been custom designed around our proprietary html5 and css code which we've been developing and improving for 25 years.
The Cairns website design was designed using assets such as professional photography and graphic designed feature elements that are all produced by our team. The new Cairns website design is itself, quite a big website. This was because their previous Cairns website design contained a lot of blog articles and even though these were published in 2016, we always advise clients to never remove content from a website, just add to it.
Of course, it may not always be possible to keep content there that is obsolete, but we can leave it there as a hidden page so at least Google crawlers keep seeing a Cairns website design that is growing. This is all important when it comes to maintaining and improving search engine rankings.
Now that the new Cairns website design is live, our website developer is finalising the custom coded lead generation form which will be the measure of performance once we start their Google Ads campaign. This is where the client will see the real benefit of Google Ads, not by a lengthy and illegible report, but from real leads and enquiries coming through the Cairns website design.
From here we'll be producing a video advertisement for the company and positioning this onto the YouTube network. Having both Google products working for your business, namely Google Ads and YouTube Ads, means you are marketing to people who are actively looking for products and services your business has while also canvassing an audience with repetitive ads to keep your brand in peoples minds.
Cairns & Townsville's most experienced digital marketing team