New Cairns Google Ads campaign published January 2025
- West Coast Contracting, Weipa
www.wccontracting.com.au
We completed the brand new Cairns website design for this client last month and we were just waiting to finalise our custom developed lead generator before launching their Google Ads campaign. While there are many ways to measure data about click volume, conversion value and referrers with Google Analytics 4 (GA4) reporting, most of our clients have opted out of receiving these reports.
The reason why? They're too busy to take notice of this data and read the reporting. What they do realise is that when their marketing is working, they receive enquiries. It's as simple as that. This is where our custom coded lead generation forms make an impression. The West Coast Contracting Cairns website design has been up and running for a little over a month now. As it is a brand new website and domain, it won't be ranking in Google Search for a few more weeks as it is in the process of being found by the search engine crawlers.
This has resulted in not a great deal of the lead generation forms being submitted. That's to be expected as we haven't started any marketing yet. With the Google Ads being approved and running for the last 24 hours we immediately had 4 enquiries come through almost as soon as we pressed play on the Google Ads campaign.
So if a client of ours wants to know all the metrics and data that supposedly tell them how well they are doing at their marketing, we can set this up with monthly GA4 reporting. With West Coast Contracting, the client can see the effectiveness of what they are doing based on the enquiries that are coming through that weren't coming through before. Our clients tend to find this is all the evidence they need to gauge effectiveness rather than a report they don't have the time or inclination to read.
The Google Ads campaign for West Coast Contracting is set to target the communities and towns around the Weipa region and, because there is limited competition, our clicks are very cheap, meaning this client may need to get some more staff soon as we'll be sending them leads from their website every day that have been generated by our professional Google Ads account setup bringing the customers to the website and lead generation form.
The custom coded Allcorp designed website also looks better than the standard WordPress templates out there and it's this first impression that gives us the edge over the template website makers. Thus bringing in more leads. We wouldn't waste a client's budget on any form of marketing if their website looked like a boring WordPress template.
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