New website design April
- Race Ultra, Cairns
www.raceultra.com
We've been working with our client at Race Ultra since they initially came to us with their idea for a new business in September last year. The client came to us with an idea last year, and it was a good one. Being an avid competitive fitness participant, this client didn't just come to us for a Cairns website design. Their idea was bigger than that!
Their main idea was to have a professional web and app developer design and code their Android and iOS based app. The app idea was to make a real-time tracking and planning application for competitors in the worldwide Ultramarathon series of events.
An ultramarathon or 'Ultra' is the term for any running event longer than the traditional marathon length of 42.195 kilometres (26.2 miles). Some of the most common distances are 50K, 100K and 100 miles. These events are held annually in many different countries including Australia, New Zealand, The United Kingdom, Ireland, Scotland, Switzerland, Germany among many others.
For those locals in North Queensland, the parent company for these ultramarathon events is the same parent company as the Cairns and Townsville IronMan competitions. It is a fast growing and truly international series and, our client, who is mad-keen on these events, wanted to develop an app that could make planning and competing more efficient with real time targeted monitoring and performance recommendations. It even helps you organise what to bring to the event, share the course with others and invite your own crew and guests to see how a user is progressing through the stages.
The concept needed a few things to help get it started such as branding and logo design, which was completed by Allcorp late last year. We've been spending all of our time on the development of the app itself since then with over 300 development hours. Their new Cairns website design was required for the final stages of the app development as the Google Play Store and Apple App Store both require a website presence with specific components to ensure compliance with publishing these apps for global distribution.
So while the app isn't 100% complete yet, and not linked up to the new Cairns website design just yet, it is about 98% of the way there and we'll be launching it very soon.
Cairns & Townsville's most experienced digital marketing team